Thursday, February 25, 2010

Reaching out the Korean Soft Power : Through fashion

New York, London, Milano, Paris…..the mecca of the world fashion industry!

Amidst the festivities of “Mercedes-Benz Fashion Week,” a world’s premier fashion event held from February 11 to 18 in New York, on “Concept Korea – Fashion Collective 2010” took place from February 12 to 14 at the New York Public Library.

The“Concept Korea” is an exclusive presentation featured 6 Korean fashion designers – Andy Kim and Debbie Yoon of ANDY & DEBB, Choon Moo Park of PARKCHOONMOO, Sung Wan Hong of ROLIAT, Doii Lee of DOII PARIS, JUUN.J, and Kuho Jung of KUHO – to represent and celebrate the animated, creative and ambitious design talent currently emerging out of South Korea.



At the party, one of the hottest Hallyu (Korean Wave) stars, Rain, who has been rising to fame worldwide with his recent Hollywood flick “Ninja Assassin,” gave his hit performances, “Bad Guy” and “It’s Raining.” Also, three-star Michelin chefs, Jean Georges and Da Silvano, presented diverse fusion Korean dishes inspired by hansik (traditional Korean cuisine).




The event was co-hosted by the Korean Ministry of Culture, Sports and Tourism and Korea Creative Content Agency in collaboration with the Council of Fashion Designers of America (CFDA). This partnership with the government is expected to give significant momentum to promoting Korean fashion, technology, and culture to the world.
The Koreans are not only good in producing technology and industrial equipment but also can produce the most fency things which can fascinate anyone starting from the celebrity to the normal people who are in the other part of the world . As Korean Government is trying to reach out the Hallyu phenomena through fashion this time and made it successfully.

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