The Korean Language Institute (KLI) of Yonsei University, the first institute for foreigners, has joined the campaign to upgrade the national brand through an active promotion of Korean language and literature all over the world.
Since the government has been highly dependent on Korean films and popular music in boosting Korean culture wave. Nowadays it is pertinantly focussing on the Korean food, tekwondo . Sruprisingly the foreigners are very much interested on this fields.
I think everycountry should pay attention to their own rich culture as well as their rich language to extend beyound the boundary to interact with another culture.