Monday, August 9, 2010

Media facade: New way to become landmark

Those who set foot in Seoul for the first time via train in the evening will be dazzled for a moment to see the brightly-lit Seoul Square building right across Seoul Station. Its whole front side turns into a giant electronic canvas after 8 p.m. everyday to show luminous media works such as Julian Opie’s “Walking People” and Yang Man-gi’s “Mimesis-scape.”

Kumho Asiana Main Tower in Gwanghwamun (Kumho Asiana)

Installed in November 2009, the 99 meter wide and 78 meter long media façade on the face of Seoul Square is the world’s largest and it may soon be listed on the Guinness Book of Records.
Kumho Asiana Main Tower in Gwanghwamun literally shines among buildings in the area with its 91.9 meter long and 23 meter wide media façades titled “LED Gallery” on its front side.

Media façades usually consist of LED lights which are less bright than lights used on regular electronic display boards.

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