Monday, June 3, 2013

Korean Cup Noodles and Cuisine are touring around the world

Korean Cuisine Getting Trendy at Upscale New York Eateries

Korean food is gaining popularity among restaurants in New York, a city known for setting culinary trends. Visitors to upscale restaurants in Manhattan now can find kimchi, bulgogi (seasoned grilled beef) and bibimbap (rice with assorted vegetables) on the menu -- dishes that used to be only available in the city's Koreatown.

The Mercer Kitchen in SoHo, downtown Manhattan, is a magnet for hungry hipsters. Its offerings include Schaller & Weber hotdogs accompanied with kimchi and mustard sauce. Another high-end restaurant in the Big Apple, Michael's in Midtown West, recently added the Korean-style bulgogi taco to its menu.

The Michelin star restaurant Annisa in West Village serves Korean yukhoe (steak tartare) juiced with pear, as well as grilled mackerel with gochujang (red pepper paste). Also, Gilt in the Palace Hotel is serving a variety of garnishes using kimchi.
Baum+Whiteman, a restaurant consulting company based in New York, included Korean food in its 2012 report on food and dining trends. Kimchi, bulgogi, galbi (grilled beef ribs) and bibimbap have entered the American lexicon, the report said.

Kimchi appears to have become a familiar word there. It used to entail some explanations, such as "Korean-style fermented Napa cabbage." But now in most cases, menus show only the word "kimchi." Bon Appetit magazine picked gochujang as one of the food trends that will take off this year.

Online searches also testify to the growing popularity of Korean food. According to Google, the number of searches for "kimchi" soared 96.1 percent in the U.S. this year, compared to three years ago, while those for "Korean BBQ" and "bibimbap" rose 75.4 percent and 194.1 percent, respectively.

"Korean restaurants, which are usually owned by immigrants, have served cheap, plentiful dishes for resident or visiting Koreans," said Prof. Park Jin-bae at the Fashion Institute of Technology. Now, Korean food is raising its image through localization and sophistication, he added.

Korean Cup Noodles a Hit in Swiss Alps

Food manufacturer Nongshim said on Wednesday that its instant cup noodle, Shin Ramyeon Black, will go on sale from June inside the Sphinx observatory at Jungfraujoch, a tourist hot spot in the Swiss Alps that is dubbed the "roof of Europe."

It is a new addition to the company's instant noodle range, which has been selling at the observatory's cafeteria since 1999.

The Swiss owner of the eatery asked Nongshim to supply the new product as a number of visitors have been asking whether it sells the noodle currently being promoted by rapper Psy, the firm said.

Meanwhile, trains traveling to the mountain station atop Jungfraujoch will carry the latest ads for Samsung Electronics' Galaxy S4 smartphone and NX300 camera until the end of this year.

"Since last year, all trains to and from Jungfraujoch have been featuring our ads," Samsung said. "These have been updated to feature the latest models."

Source: The Chosun Ilbo

1 comment:

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