Japanese tourist browse around makgeolli at a store in central store, Seoul
I have taken this picture from the upload yonhap news article which was uploaded in the internet
Koreans call it “rice wine” in English. The product is not a fermented fruit (which defines wines in European languages) but a brewed cereal (which defines beers).The makgeolli boom started at around 2008 ,it is not limited to Korea only. In Japan, which imported 90 percent of its makgeolli from South Korea , the beverage is building a reputation as a healthy and light alcoholic beverage that Korean culture enthusiasts young and old alike can appreciate.
The most popular beverages on earth – wine and beer – are European, reflecting the western world`s historical domination. However, in recent years, Japanese and Mexican beverages have made global inroads. With the rise of Japan, Korea, and now China, the economic compass is swinging east. Now is the time for countries in the region to leverage their hard power and promote soft power. In that paradigm there is a place for culinary exports – including makgeolli. I would add that Korean lagers are undistinguished and soju is essentially similar to vodka; makgeolli, on the other hand, is unique to Korea.
Riding on the popularity of Korean food and culture in Asia known as the "Korean Wave," exports of makgeolli is also another additional in the rising popularity of Korean wave.
you can have a look on this given video link down here
http://www.youtube.com/watch?v=wi-qV9F1g4E
1 comment:
This korean beer is not fatty unlike other drink such as beer and soju..!
Post a Comment