The 2018 PyeongChang Winter Games Organizing Committee on Monday appointed Sejong, a New York-based orchestra, as a goodwill ambassador for the country’s first Winter Olympics.
Kim Jin-sun, the president of the committee and also a former three-time Gangwon Province governor, recognized the ensemble’s effort for promoting the province throughout the world since 2004. The region is where the host city of the quadrennial sports gala is located.
“Sejong and I have built an ‘exceptional’ relationship while I served as governor of the region, and it’s my great pleasure to have the orchestra as our publicist,” Kim said.
The 65-year-old also added he had the ensemble, led by Korean artistic director Kang Hyo, in mind since he was named inaugural president of the committee on Oct. 4.
“Never did I forget their contribution to enhance the nation’s brand image in terms of culture and art, both within and outside the country,” Kim said.
Kang responded to Kim’s remarks by saying “I thank the committee for making it possible to continue our relationship as an ambassador.”
“With this role, we hope we can be a part of the successful Winter Games by presenting pieces of classical music,” added Kang.
The symphony first had contact with Gangwon Province in 2003 when Kim, the governor back then, asked Kang to be the region’s honorary ambassador.
The artistic director brought an international music festival that year to PyeongChang, which had been making its first of the three straight Winter Games bids.
Kang then launched in the city the Great Mountains Music Festival & School in August 2004, which continue through to today.
The faculty member of Juillard School since 1978 and a visiting professor at Yale School of Music is a key member of Sejong.
The symphony, founded in 1995, has performed on the international stages, including the United States, Europe and Asia.
The conductor-less string orchestra envisioned as a “cultural ambassador” brings together individually distinguished solo and chamber musicians from nine different nations — Australia, Bulgaria, Canada, China, Germany, Japan, Korea, Taiwan, and the United States.
The ensemble focues on various activies, such as performances, documentaries, TV broadcasts, youth development activities, as well as philanthropic initiatives worldwide.
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