The Rising Korean Women Entrepreneur-ship: 'Fascinating Storytelling to Make Seoul Cultural Hot Spot'

A Korean lady who carries charm and potentialites to win over the heart and mind of the people of Korea as well as the foreigners through her goodwill deeds. Who is she.......?


Recently I came to acknowlege about one of the powerful young women who is quite talented as well as preety and qualified in various field. She is non other than Park Jung-sook. She is a well-known expert on ``hallyu,'' the Korean Wave, having given presentations at Harvard, Columbia and Johns Hopkins. She is also a journalist, social entrepreneur and educator.For the past three years, she has been an adjunct professor at the Institute of International Education at Kyung Hee University, Seoul, teaching global leadership studies.
She also teaches cultural diplomacy for career diplomats at the Institute of Foreign Affairs and National Security, the policy think-tank affiliated with the Ministry of Foreign Affairs and Trade.
She works extensively in both the public and private sector as the chief executive officer of the Asia Treasure Network, which helps children from ethnic minority groups through cultural awareness programs and other specialized services; it recently received a coveted designation by Seoul Mayor Oh Se-Hoon as one of the city's ``social enterprises.''

She became the first ever broadcaster to make the jump to acting when she played the role of Queen Munjeong in the hit drama "Jewel in the Palace" (2003), the highest rated Korean TV show across Asia.

She earned a master's degree from Columbia University's School of International and Public Affairs, New York, in 2008.

After Korean soap operas and pop idols attracted Asian fans in the 1990s, the nation saw a unique group of visitors -- culture tourists.They are visiting Korea with the hope they get a taste in person of the land of the fascinating stories and iconic vista points.

Made-in-Korea cultural goods played a crucial role in shaping these explorers' impression that Korea is worth a visit.These explorers, however, had to deal with "a situation" where resources that can help their deeper understanding of the culture are really scarce."These foreign tourists tend to experience less here than they had thought at home, mainly because few interpretation services that can quench their curiosity were available," said Park Jung-sook, a professor of the Institute of International Education at Kyung Hee University in Seoul.
A television journalist-turned-Korean wave expert, Park is seen in numerous positions, both in the public and private sector, because of her extensive involvement in cultural activities and public relations.

She works with the Korean International Cooperation Agency as a goodwill ambassador and trains career diplomats on a cultural diplomacy course at the Institute of Foreign Affairs and National Security, which is affiliated with the Ministry of Foreign Affairs and Trade.Park also hosts a radio program, while continuing to work with The Korea Times as a goodwill ambassador.

Bridging the Gap: In early February, her business, Asian Treasure Network, was designated as one of 110 social enterprises by the Seoul City government.

For more information : http://www.koreatimes.co.kr/www/news/nation/2010/02/116_61338.html